Creates and coordinates tourism marketing opportunities for the City of Barrie and the surrounding area by creating partnerships with tourism-related businesses to promote the area as a four-season destination.

• maintains City of Barrie's official tourism website;
• produces the Barrie Adventure Travel Guide, Kids Guide to Barrie, and Trails Guide available online, some may be available in print as well, see Barrie Travel Guides for details;
• produces the Official City of Barrie map and Waterfront Tear Map;
• for things to do, places to stay, festivals and events and more, see Tourism Barrie;
• for biking information and links to biking maps for the Barrie area, see Barrie By Bike
• for sports in Barrie - including venues, tournament support, and more, see Sport in Barrie.
• for meetings and events, see Meet in Barrie.